Ingredients (ALL ACTIVE)

HAPPY Tooth Powder combines 6 natural, active ingredients (7 if flavored) to help clean, re-mineralize, desensitize, polish and brighten your teeth. Sourced from the best suppliers, these ingredients combine to make your teeth HAPPY. Read on to learn what makes HAPPY Tooth Powder the best.

1. Hydroxyapatite - (remineralizer)

Hydroxyapatite (HAP for short) is one of the key ingredients in HAPPY Tooth Powder, hence it’s name. It is an inorganic ceramic mineral composed of calcium, phosphorous, and hydroxyl (water) atoms. It is the material animal and human bone and teeth are made from. Our material is sourced from either Australia or New Zealand. It is produced from cow bones and is available in what producers call microcrystalline form. However, this as-produced form is not fine enough in crystalline particle size to dramatically assist in re-mineralizing teeth enamel. The HAPPY Tooth Powder HAP is put through a proprietary process to produce as fine a particle size as possible.

Particle size analysis proves that 40% of the powder is smaller in size than the tubular channel openings in tooth dentin, or about 4 microns. With this process, it is now possible that HAP particles could physically fill these dentin channel openings if there is enough contact time of the powder/saliva mix in the mouth. This would assist in decreasing sensitivity from exposed dentin as well as promote remineralization. 

De-mineralization and re-mineralization of dentine and enamel occurs naturally in the mouth. The dominant process is dependent on pH.  At a pH of about 5.5 and below, de-mineralization occurs. Bacteria in the mouth digests consumed sugars and form lactic acid. This acid reduces the normal mouth pH and then attacks or dissolves the tooth surface. Calcium and phosphate (hydroxyapatite material) is removed leaving a weak and soft area for cavities to form. Mouth pH can get this low due to the consumption of acidic foods and drinks. Examples include: soft drinks, coffee, sports drinks, wine, beer, fruit juices, and the many acidic foods.

Re-mineralization is the repair of this weakened area when calcium and phosphorous particles combine in saliva, get carried to the weak tooth surface area and are deposited on the surface.  This reaction will only take place when the mouth pH is raised above 5.5.  Mouth pH is raised by increasing natural saliva, chewing gum, eating basic foods, and using dentifrices that have ingredients to raise pH, like HAPPY Tooth Powder.

Re-mineralization from saliva in the mouth will not be enhanced by your dentrifice if it only contains calcium products -as some natural toothpastes/powders claim. A phosphate source is required for the complete reaction. It is hydroxyapatite material that gets precipitated on tooth surfaces, not just calcium.  Re-mineralization also occurs naturally/internally to the dentine area from the blood supply in the tooth pulp area. This is where diet rules the day whereby foods rich in calcium/phosphate/vitamin D and vitamin K are then carried by the bloodstream to inside the tooth.

For maximum re-mineralization from saliva, one should brush as long as possible and not rinse out the residue. It is possible to further enhance re-mineralization by rubbing the powder on teeth and leaving it there as long as possible. If re-mineralization is not necessary due to healthy teeth, brushing and then rinsing is fine. As a result of both chemical re-mineralization and physical closure of dentine tubular pores, teeth sensitivity can be reduced and eliminated. Areas of sensitivity should be given extra light brushing time without rinsing, and can be given an extra rub of powder throughout the day.

HAP is an animal product, but its quality and safety is carefully controlled by the suppliers. Both countries of origin carefully assure their HAP products are free of BSE and issue Certificates of Analysis to verify this.

2. Xylitol & Erythritol - (anti-cavity agent, reduce plaque)

Xylitol is not a regular sugar, but a member of the sugar alcohol family. This means that it cannot be consumed by mouth bacteria and converted into harmful acid. It has been evaluated to aid in the prevention of tooth decay by reducing plaque growth and inhibiting bad bacterial growth. Xylitol raises the pH in your mouth and also stimulates saliva formation. For additional help in oral care, one can consider using Xylitol by itself as a rinse (1/2 tsp plus water) after brushing.

Two production processes are used to make Xylitol. One utilizes corn as the raw material and is the cheapest process. The Xylitol in HAPPY Tooth Powder is produced from birch trees, and is made in the USA. Most corn based Xylitol is made in China and therefore very inexpensive. There are some research studies and experts who claim Xylitol should be above 25% of the weight of a dentrifice to be effective. HAPPY Tooth Powder does have more than 25% Xylitol. 

Erythritol is another member of the sugar alcohol family that is not as well known as Xylitol.  In the past 2 years, there have been published studies (1-3) that suggest Erythritol may be more effective than Xylitol in preventing tooth decay and plaque building bacteria. Since there are 20 times more reports on Xylitol than Erythritol, it may take a bit more time and research to prove if this is statistically true. HAPPY Tooth Powder is the product to be used to gather real world evidence. This fine white powder is made in the USA. There is only one production process, and that is the fermentation of corn. Fermentation is a natural, healthy process used to make quality ingredients and food.

3. Baking Soda - (increase pH, antibacterial agent)

The chemical name for baking soda is sodium bicarbonate. One of its greatest attributes is raising the pH in the mouth. The pH of your saliva is a crucial aspect to oral health. When the pH is acidic (especially below 5.5), bacteria in the mouth eat sugars and attack (de-mineralizing) teeth. When the pH is greater than 6, the bad bacteria are inhibited from eating sugars, creating plaque, and attacking teeth.

HAPPY Tooth Powder uses a USA supplier of not only pure sodium bicarbonate, but from a natural mineral source. This is not your everyday, inexpensive brand of baking soda commonly found at the grocery store and made synthetically. Since it raises mouth pH, sodium bicarbonate acts as an antibacterial agent. It has also been proven to be effective against periodontal disease.  The hardness of baking soda is too low to greatly impact polishing of tooth enamel.  Many of our grandparents used it as their only dentrifice.

4. Calcium Carbonate - (cleaning and polishing)

Calcium carbonate is the mineral found in limestone. The hardness of calcium carbonate (3 on Mohs scale) is high enough to polish/abrade dentin.  Tooth enamel (5 Mohs) is harder than calcium carbonate and will not be abraded or scratched, but the fineness of calcium carbonate can remove stains and polish the enamel.  This is especially true for the HAPPY Tooth Powder formula since it has the finest particle size calcium carbonate available. The finer the size, the more polishing instead of scratching is done.

Try brushing after drinking 1-2 cups of coffee, and you will see a brownish color residue on your toothbrush as the calcium carbonate immediately polishes away the coffee stain, and your teeth will sparkle!

I prefer to use the term polish rather than the popular toothpaste marketing term “whitening.”  The color of your teeth is dependent on your genetics and diet from womb to childhood. Trace minerals in your enamel/dentin can also affect color. The role of a dentrifice should be to bring your teeth to their intrinsic color, whatever shade of white/ivory that is, by polishing away plaque and stains.

All natural limestone has chemical impurities like silica, but they can be removed. We are using the highest quality (or purity) calcium carbonate, with no impurities like crystalline quartz.  This product is made in the USA.

5. Calcium Lactate - (release Calcium ions)

Calcium lactate is a white crystalline salt produced from calcium and lactic acid. It is used as a food additive and in medicine. Research studies have shown it has a synergistic effect with Xylitol to help prevent cavities. It is very soluble in your saliva adding calcium ions or particles.  This product is a fine white powder and produced in the USA.

6. Calcium Silicate - (increase pH, polishing)

Calcium silicate is a raw material used to help increase the pH in the mouth by dissolving in saliva very quickly. It is another source of calcium particles for the saliva. It is a very fine white powder and made in the USA.

7. Flavoring - (taste)

The mint flavors come from the leaves of mint plants that have been crushed and milled into fine powders. They are USA sourced. The fruit flavors are produced from whole fruits that are dried and milled into fine powders. All of these flavored powders are produced in the USA.

* All of the ingredients above are made in the USA, except hydroxyapatite. All of the ingredients in HAPPY Tooth Powder are edible, and safe for all ages.


1.     Makinen K.K., Isotupa K.P., Kivilompolo T., Makinen P.L., Toivanen J., Soderling E., Comparison of Erythritol and Xylitol saliva stimulants in the control of dental plaque and mutans streptococci. Caries Research. 2001;35(2):129-135. Doi: 10.1159/000047444

2.     Honkala S., Runnel R., Saag M, Olak J, Nommela R, Russak S, Makinen PL., Vahlberg T, Falony G, Makinen K, Honkala E., Effect of Erythritol and Xylitol on dental caries prevention in children. Caries Research. 2014;48 (5):482-90.

3.     De Cock P, Makinen K, Honkala E, Saag M, Kennepohl E, Eapen A, Erythritol is more Effective than Xylitol and Sorbitol in Managing Oral Health Endpoints. Int’l Journal of Dentistry. 2016; 9868421. Doi: 10.1155/2016/9868421