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Why Happy?

The Healthier Dental Solution

When we started looking into alternative, healthier solutions to teeth issues, we found that it’s possible to take care of your teeth in a natural, effective way without using potentially damaging chemicals, so why shouldn’t others be able to do the same?

The first and perhaps easiest place to start addressing oral care is to re-evaluate what you use to brush with, both the brush and the dentrifice.  Dentrifice is defined as a paste, powder, gel, or liquid used for teeth cleaning.  One typically just grabs whatever dentrifice brand or packaging that looks and sounds appealing from your favorite store.  We now realize that many specific ingredients in most dentrifices do not really help oral care, and are just synthetic chemicals .  If you purchase and use a dentrifice with the best, most useful natural ingredients:  “dentrifice has the potential to disorganize, disperse, detoxify, and thereby decontaminate the pathogenic bacterial biofilms that colonize tooth surfaces and gingival crevices” (Source).

Investigating natural, effective ingredients for a dentifrice appealed to the ceramic engineer in me. My former work experience gave me the knowledge of understanding physical and chemical makeup of materials, how to source the best materials, why particle size and purity matters for these materials, and how to combine them to make the most effective tooth powder to result in complete oral care.

We’ve tested and retested until we found the right formula that can:

  • Assist in eliminating cavities.

  • Increase brightness and cleanliness of teeth.

  • Help eliminate tooth sensitivity

  • Assist in remineralizing teeth.

  • Boost mouth saliva pH.

  • Inhibit plaque buildup.

  • Frustrate bad mouth bacteria.

  • Remove tooth surface stains.

More and more people are getting wiser to wanting skincare and other health products that are made without harmful chemicals, so shouldn’t we also look to have safer, natural products for cleaning our teeth?

NOW More Products

Now Natural Tooth Health (NTH) has added product lines. We started with HAPPY Tooth Powder and received many positive results. For those who prefer a toothpaste, we also offer HAPPY Tooth Paste, utilizing the same powder ingredients in HAPPY Tooth Powder, so you get the same benefits and performance. Thirdly, we developed a Mouth Rinse based on Erythritol to assist in improving tooth and gum health. We also sell Erythritol powder for use as a healthier sweetener which offers many advantages for mouth and overall health.  Additionally, we sell both a xylitol gum and hydroxyapatite gum as research suggests it may reduce plaque and support overall oral health.


(Environmental Working Group,

*HAPPY Tooth Paste joins only 5 other commercial toothpastes that meet EWG verification criteria.

  • HAPPY Tooth Powder is the only tooth powder on the EWG verification list.

  • HAPPY Mouth Rinse is one of only 3 commercial mouth rinses that meets EWG verification criteria.

  • Natural Tooth Health is the only commercial producer and supplier that has three different oral care products EWG verified—-HAPPY Tooth Paste joins only 5 other commercial toothpastes that meet EWG verification criteria.

EWG VERIFIED MEANS THIS PRODUCT AVOIDS EWG’S INGREDIENTS OF CONCERN, IS COMMITTED TO FULL TRANSPARENCY AND OPERATES UNDER GOOD MANUFACTURING PRACTICES. HAPPY Tooth Powder is proud to lead the way for better, safer teeth and oral care. View our products on the Environmental Working Group’s Skin Deep web site here.


We had our tooth powder and toothpaste tested by Therametric Technologies Inc, a dental product testing company.  The two tests completed were to examine: Relative dentin abrasion(RDA) and pellicle cleaning ratio(PCR). Dentin abrasion examines how hard a product is on your teeth when cleaning and pellicle cleaning looks at how efficient a product is at cleaning the pellicle layer on enamel to which plaque and stains adheres to. Both products came out with extremely high marks compared to commercial toothpastes.

Scientific Tests to Evaluate Tooth Paste Cleaning Effectiveness

In 2011, Therametric Technologies tested 26 commercial toothpastes and published their results in the Journal of Clinical Dentistry(2011;22(1):11-8).  These products included toothpastes made by Crest, Colgate, Sensodyne, Tom’s of Maine, and others.

The commercial toothpastes were tested to examine their RDA and PCR. These two values were then used in a mathematical equation to determine a third test or evaluation called the Cleaning Efficiency Index(CEI).

Having a high CEI number indicates that a toothpaste/powder has good stain removal AND low dentin abrasion. Basically this means that a high scoring toothpaste will clean your teeth of plaque and stains without ruining or damaging the dentin or enamel on your teeth- a win/win!

Looking at our RDA and PCR numbers and calculating the Cleaning Efficiency Index value, HAPPY Tooth Powder was in the top 5 of all toothpastes’ CEI, and the new HAPPY Tooth Paste was #2!  This validates our testimonials that HAPPY tooth products offer great cleaning power and do so with low abrasion. For the CEI, our new toothpaste has a value of 1.63 and the powder a value of 1.37, with the highest product tested having a value of 1.78. Over 50% of the commercial toothpastes tested were Below 1.25.

The RDA or abrasiveness of our powder and paste is 101 and 87 respectively. The American Dental Association requires all toothpastes to be less than 250. Values of 70-100 are considered to have medium abrasiveness. Only 9 of the 26 commercial toothpastes tested had an abrasiveness below 100, which means they fall into the high abrasion category, and have the potential to be harmful to your teeth’s dentin or enamel surface.

The PCR value is determined by staining tooth enamel and testing how much is removed after brushing. HAPPY Tooth products were in the top 12, however looking closer, 9 of these top 12 products had RDA values ABOVE 140, and 3 of the 9 were considered very highly abrasive products with RDA values between 240-250! Also, all 9 products with high RDA values had LOWER CEI indexes than HAPPY Tooth Products.

The following table is a summary of some of the test results:


HAPPY Tooth Powder 101 88 1.37
HAPPY ToothPaste 87 105 1.63
Top Commercial Paste 88 118 1.78
Commercial Pastes only 9 of 26 below 102 for RDA
Commercial Pastes But 9 had RDA values  >140 12 of 26 above 100 for PCR
Crest 155 113 1.41
Sensodyne 150 107 1.37
Colgate 168 96 1.26
Colgate 80 53 1.03

Does your current oral care product have scientific data behind it?

If you are not currently using HAPPY Tooth Powder or Toothpaste, where does your current toothpaste rank? Do you know its RDA or PCR or CEI values? Where are all the results for the natural tooth powders on the internet or in local markets? Do you believe the market-hype for these products? Where is their proof? Plus, be careful. One natural oral care company shared its “results” and yet did not properly disclose its actual scores, and twisted the data to form incorrect conclusions.  All our data is presented here, and we are EXCITED for you to see it; it proves that our products do what we claim.

The cleaning ability of a powder or paste is crucial for oral care. Our HAPPY Tooth products work to:

  • Eliminate plaque

  • Eliminate cavities

  • Remove stains

  • Whiten teeth

  • Remove pellicle film (which plaque sticks to)

  • Normalize pH to reduce cavity-causing bacteria

See What’s Not in Our Products

HAPPY Tooth Products support oral health in people of all ages.